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Raab David:
Marketing Performance Measurement Toolkit

Editor: Richard Hagle
Racom Communications (United States), 2009
Hardback, 291 pages

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Highes Middleton, Sweeter Arthur:
Successful Email Marketing Strategies

From Hunting To Farming
Racom Communications (United States), 2009
Hardback, 394 pages

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Hughes Charlie, Jeanes William:
Branding Iron

Branding Lessons From The Meltdown Of The U.S. Auto Industry
Racom Communications (United States), 2008
Hardback, 263 pages

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Tooker Richard N.:
The Business Of Database Marketing

Racom Communications (United States), 2008
Hardback, 249 pages

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Lewis Herschell Gordon:
Hot Appeals Or Burnt Offerings

Do's And Don'Ts For Twenty-First Century Fundraising
Racom Communications (United States), 2008
Paperback, 152 pages

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Lewis Herschell Gordon:
Open Me Now

Direct Mail Envelopes That Work ... And Those That Don'T
2 Rev Ed
Racom Communications (United States), 2008
Paperback, 132 pages

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Kelly J. Steven, Jones Susan K.:
The Imc Handbook

Readings And Cases In Integrated Marketing Communications
Racom Communications (United States), 2008
Paperback, 498 pages

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Hines Randall:
Print Matters

How To Write Great Advertising
Racom Communications (United States), 2008
Paperback, 223 pages

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