Walter Mcdowell
Mcdowell Walter, Batten Alan H.:
Branding Tv
Principles And Practices
2 Rev Ed
Elsevier Science & Technology (United Kingdom), 2005
Paperback, 172 pages
Mcgregor Michael A., Driscoll Paul D., Mcdowell Walter:
Head's Broadcasting in America: A Survey of Electronic Media
Mycommunicationkit
Allyn & Bacon , 2009
Hardcover, 335 pages
Understanding Broadcast and Cable Finance: A Primer for the Non-Financial Manager
Editor: Walter Mcdowell, Editor: Alan Batten
Focal Press , 2008
Quality paperback, 218 pages



