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Valarie Zeithaml

Valarie Zeithaml Is The Roy And Alice H. Richards Bicentennial Professor Of Marketing And Associate Dean For The Mba Program At The Kenan-Flagler Business School Of The University Of North Carolina.

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Zeithaml Valarie, Bitner Mary Jo, Gremler Dwayne D.:
Services Marketing

Irwin/Mcgraw-Hill , 2008
Hardcover, 736 pages

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