Valarie A. Zeithaml
Valarie Zeithaml Is The Roy And Alice H. Richards Bicentennial Professor Of Marketing And Associate Dean For The Mba Program At The Kenan-Flagler Business School Of The University Of North Carolina.
Rust Roland T., Zeithaml Valarie A., Lemon Katherine N.:
Driving Customer Equity: How Customer Lifetime Value Is Reshaping Corporate Strategy
Free Press , 2000
Hardcover, 304 pages
Zeithaml Valarie A.:
Delivering Quality Service
Free Press , 1990
Hardcover, 226 pages


