Sergio Zyman
Sergio Zyman Was Formerly The Chief Marketing Officer At The Coca-Cola Company. As Principal Of Z, A New Consulting Company, He Has Worked With Such Companies As Microsoft, 7-Eleven, Miller Brewing Company, And Campbells. A Highly Sought-After Speaker, He Frequently Travels The World To Speak To Large Audiences And Has Been Featured In Such Publications As The "Wall Street Journal, " The "New York Times, " And "Fortune." He Lives In Atlanta, Georgia.
Zyman Sergio:
The End of Marketing as We Know It
Harperbusiness , 2000
Quality paperback, 272 pages

