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Phil Pfeifer

Farris Paul W., Pfeifer Phil, Reibstein Dave, Bendle Neil:
Marketing Metrics

50+ Metrics Every Executive Should Master
Pearson Education (Us) (United States), 2006
Hardback, 384 pages

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Farris Paul W., Bendle Neil, Pfeifer Phil, Reibstein David J.:
Key Marketing Metrics

The 50+ Metrics Every Manager Needs To Know
Pearson Education Limited (United Kingdom), 2008
Paperback, 376 pages

Our price: £20.69
List price: £22.99
You save: 10%
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