Paco Underhill
With Clients Ranging From Mcdonald's To Starbucks, Estee Lauder To Blockbuster And Citibank To Wells Fargo, Paco Underhill Has Been Profiled In "The New Yorker" And "Smithsonian Magazine, " Has Written For "American Demographics" And "Adweek" And Lectures Widely. He Is Based In New York City.
Lindstrom Martin:
Buyology: Truth and Lies about Why We Buy
Read by: Don Leslie, Foreword by: Paco Underhill
Random House Audible , 2008
Underhill Paco:
Why We Buy: The Science of Shopping
Read by: Rick Adamson
Random House Audio Assets , 2007
Brown Mary, Orsborn Carol:
Boom: Marketing to the Ultimate Power Consumer: The Baby-Boomer Woman
Foreword by: Paco Underhill
Amacom/American Management Association , 2006
Hardcover, 238 pages
Underhill Paco:
Call of the Mall: The Geography of Shopping by the Author of Why We Buy
Simon & Schuster, 2005
Quality paperback, 240 pages


