Merlin Stone
Gamble Paul R., Tapp Alan, Marsella Anthony, Stone Merlin:
Marketing Revolution
The Radical New Approach To Transforming The Business The Brand And The Bottom Line
New Ed
Kogan Page Ltd (United Kingdom), 2007
Paperback, 320 pages
Cheverton Peter, Hughes Tim, Foss Bryan, Stone Merlin:
Key Account Management In Financial Services
Tools And Techniques For Building Strong Relationships With Major Clients
Kogan Page Ltd (United Kingdom), 2007
Paperback, 344 pages
Ringland Gill, Young Laurie, Curry Andrew, Young David, Westall Tim, Stone Merlin, Haigh David, Clark Graham, Scultz Don, Hollingworth Crawford:
Scenarios In Marketing
From Vision To Decision
John Wiley And Sons Ltd (United Kingdom), 2006
Hardback, 244 pages
Gamble Paul R., Stone Merlin, Woodcock Neil, Foss Bryan:
Up Close And Personal?
Customer Relationship Marketing At Work
3 Rev Ed
Kogan Page Ltd (United Kingdom), 2006
Paperback, 400 pages
Cerasale Mark, Stone Merlin:
Business Solutions On Demand
How To Transform From A Product-Led To A Service-Led Company
New Ed
Kogan Page Ltd (United Kingdom), 2005
Paperback, 304 pages
Stone Merlin, Bond Alison, Foss Bryan:
Consumer Insight
How To Use Data And Market Research To Get Closer To Your Customer
Kogan Page Ltd (United Kingdom), 2004
Paperback, 288 pages
Woodcock Neil, Stone Merlin, Foss Bryan:
The Customer Management Scorecard
Managing Crm For Profit
Kogan Page Ltd (United Kingdom), 2002
Hardback, 384 pages
Stone Merlin, Foss Bryan:
Crm In Financial Services
A Practical Guide To Making Customer Relationship Management Work
Kogan Page Ltd (United Kingdom), 2002
Hardback, 480 pages









