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Merlin Stone

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Gamble Paul R., Tapp Alan, Marsella Anthony, Stone Merlin:
Marketing Revolution

The Radical New Approach To Transforming The Business The Brand And The Bottom Line
New Ed
Kogan Page Ltd (United Kingdom), 2007
Paperback, 320 pages

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Cheverton Peter, Hughes Tim, Foss Bryan, Stone Merlin:
Key Account Management In Financial Services

Tools And Techniques For Building Strong Relationships With Major Clients
Kogan Page Ltd (United Kingdom), 2007
Paperback, 344 pages

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Ringland Gill, Young Laurie, Curry Andrew, Young David, Westall Tim, Stone Merlin, Haigh David, Clark Graham, Scultz Don, Hollingworth Crawford:
Scenarios In Marketing

From Vision To Decision
John Wiley And Sons Ltd (United Kingdom), 2006
Hardback, 244 pages

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Gamble Paul R., Stone Merlin, Woodcock Neil, Foss Bryan:
Up Close And Personal?

Customer Relationship Marketing At Work
3 Rev Ed
Kogan Page Ltd (United Kingdom), 2006
Paperback, 400 pages

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Cerasale Mark, Stone Merlin:
Business Solutions On Demand

How To Transform From A Product-Led To A Service-Led Company
New Ed
Kogan Page Ltd (United Kingdom), 2005
Paperback, 304 pages

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Stone Merlin, Bond Alison, Foss Bryan:
Consumer Insight

How To Use Data And Market Research To Get Closer To Your Customer
Kogan Page Ltd (United Kingdom), 2004
Paperback, 288 pages

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Woodcock Neil, Stone Merlin, Foss Bryan:
The Customer Management Scorecard

Managing Crm For Profit
Kogan Page Ltd (United Kingdom), 2002
Hardback, 384 pages

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Stone Merlin, Foss Bryan:
Crm In Financial Services

A Practical Guide To Making Customer Relationship Management Work
Kogan Page Ltd (United Kingdom), 2002
Hardback, 480 pages

Our price: £58.50
List price: £65.00
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