Mainak Dhar
Mainak Dhar Is A Graduate Of The Indian Institute Of Management, Ahmedabad. His Career In Marketing With A Leading Multinational Has Spanned More Than 10 Years And Has Taken Him From Mumbai To Bangkok And Now Singapore.
Over The Course Of His Career, Mainak Has Worked On Campaigns That Have Won A Bronze Lion At Cannes And Effies At The Asian Brand Marketing Effectiveness Awards.
Full Time Executive By Day And Writer By Night, Mainak Has Previously Written Two Novels And A Book Of Poetry. You Can Contact Him At Mainakdhar@Yahoo.Com.Sg.
Dhar Mainak:
Brand Management 101: 101 Lessons from Real-World Marketing
John Wiley & Sons , 2007
Quality paperback, 200 pages


