Kevin Lane Keller
Kotler Philip, Keller Kevin Lane:
A Framework for Marketing Management
Prentice Hall , 2008
Quality paperback, 362 pages
Keller Kevin Lane, Aperia Tony, Georgson Mats:
Strategic Brand Management
A European Perspective
Pearson Education Limited (United Kingdom), 2008
Paperback, 856 pages
Keller Kevin Lane:
Best Practice Cases in Branding: Lessons from the World's Strongest Brands
Pearson Prentice Hall , 2007
Quality paperback, 382 pages


