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Glen Urban
Glen Urban Is A Leading Educator, Prize-Winning Researcher Specializing In Marketing And New Product Development, Entrepreneur, And Author. He Has Been A Member Of The Mit Sloan School Of Management Faculty Since 1966, Was Deputy Dean At The School From 1987 To 1992, And Dean From 1993 To 1998.
Urban' S Research Focus Is On Management Science Models That Improve The Productivity Of New Product Development And Marketing. For Example, In A Methodology He Devised Called Information Acceleration, He Uses Multi-Media Computer Technology To Simulate Future Sales Of Products Such As Cars, Comp
Urban Glen:
Don't Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power
Wharton School Publishing , 2005
Hardcover, 234 pages
Not available
