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Erik Du Plessis

Erik Du Plessis Is President Of The Johannesburg-Based Research Agency, Impact Information. Impact Is Now Part Of The Millward Brown Group, One Of The World's Top 10 Market Research Companies (Owned By Wpp) With 65 Offices In 39 Countries.

Du Plessis Erik:
The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising

Kogan Page, 2005
Hardcover, 232 pages

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