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Duane E. Knapp

Knapp Is The President Of Brand Strategy, A Consulting Firm Whose Clients Include At&T, Aaa, And Loews Hotels.

Knapp Duane E.:
The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company

Foreword by: Christopher W. L. Hart
Mcgraw-Hill Companies , 1999
Hardcover, 304 pages

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