Fred R. David
About The Author Dr. Fred R. David Is The Sole Author Of Three Mainstream Strategic-Management Textbooks: (1) "Strategic Management: Concepts And Cases," (2) "Strategic Management Concepts," And (3) "Strategic Management Cases," These Texts Have Been On A Two-Year Revision Cycle Since 1986, When The First Edition Was Published. They Are Among The Best If Not The Best-Selling Strategic-Management Textbooks In The World And Are Used At More Than 400 Colleges And Universities. Prestigious Universities That Have Used These Textbooks Include Harvard University, Duke University, Carnegie-Mellon Univ
David Fred R.:
Strategic Management: Concepts and Cases
Prentice Hall , 2008
Hardcover, 326 pages

