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David A. Aaker
David A. Aaker Is The Vice-Chairman Of Prophet, Professor Emeritus Of Marketing Strategy At The Haas School Of Business, University Of California At Berkeley, Advisor To Dentsu, Inc., And A Recognized Authority On Brands And Brand Management. The Winner Of The Paul D. Converse Award For Outstanding Contributions To The Development Of The Science Of Marketing And The Vijay Mahajan Award For Career Contributions To Marketing Strategy, He Has Published More Than Ninety Articles And Eleven Books, Including "Strategic Market Management, Managing Brand Equity, Building Strong Brands, " And "Brand Le
Day George S., Aaker David A., Kumar V.:
Essentials of Marketing Research [With CDROM]
John Wiley & Sons , 2001
Hardcover, 576 pages
Aaker David A.:
Managing Brand Equity: Capitalizing on the Value of a Brand Name
Free Press , 1991
Hardcover, 299 pages
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