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David A. Aaker

Aaker David A., Kumar V., Day George S.:
Marketing Research

9 Rev Ed
John Wiley And Sons Ltd (United States), 2007
Hardback, 792 pages

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Aaker David A.:
Strategic Market Management

8 Rev Ed
John Wiley And Sons Ltd (United States), 2007
Paperback, 336 pages

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Aaker David A., Mcloughlin Damien:
Strategic Market Management / European Edition

John Wiley And Sons Ltd (United Kingdom), 2007
Paperback, 368 pages

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Aaker David A.:
Brand Portfolio Strategy

Creating Relevance, Differentiation, Energy, Leverage And Clarity
Simon & Schuster Ltd (United States), 2004
Hardback, 352 pages

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Aaker David A.:
Building Strong Brands

New Ed
Simon & Schuster Ltd (United States), 2002
Paperback, 380 pages

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Aaker David A., Joachimsthaler Erich:
Brand Leadership

Simon & Schuster Ltd (United States), 2002
Paperback, 368 pages

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Aaker David A.:
Developing Business Strategies

6 Rev Ed
John Wiley And Sons Ltd (United States), 2001
Hardback, 352 pages

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