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Alex Rovira

Alex Rovira Heads The Qualitative Division Of Marketing Consulting Firm Salvetti & Llombart. He Is Coauthor (With Bernard Dubois) Of The Spanish Version Of Understanding The Consumer.

Fernando Trias De Bes Cofounded And Directs Salvetti & Llombart. He Is Coauthor (With Philip Kotler) Of Lateral Marketing.
They Are Professors At Esade, One Of Spain's Most Respected Business Schools, And Have Worked With Many Top Organizations, Including Bayer, Chrysler, Credit-Suisse, Dannon, Frito-Lay, Hewlett-Packard, Mercedes-Benz, Microsoft, Morgan Stanley, Nestle, Oxfam, Paramount, Pepsi, Sony, And

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Rovira Alex, Pb :
Los Siete Poderes

Ediciones Urano , 2006
Quality paperback, 176 pages

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