Rovira Alex, Pb :
Los Siete Poderes
Ediciones Urano , 2006
Quality paperback, 176 pages
Size: 214x201 mm
ISBN: 9788496627000
ISBN-10: 8496627004
Alex Rovira
Alex Rovira Heads The Qualitative Division Of Marketing Consulting Firm Salvetti & Llombart. He Is Coauthor (With Bernard Dubois) Of The Spanish Version Of Understanding The Consumer. <P> Fernando Trias De Bes Cofounded And Directs Salvetti & Llombart. He Is Coauthor (With Philip Kotler) Of Lateral Marketing.<Br> They Are Professors At Esade, One Of Spain's Most Respected Business Schools, And Have Worked With Many Top Organizations, Including Bayer, Chrysler, Credit-Suisse, Dannon, Frito-Lay, Hewlett-Packard, Mercedes-Benz, Microsoft, Morgan Stanley, Nestle, Oxfam, Paramount, Pepsi, Sony, And
