Mobile Service Innovation And Business Models
Editor: HarryBouwman
Springer-Verlag Berlin And Heidelberg Gmbh & Co. Kg (Germany), 2008
Hardback, 340 pages
Size: 235x155 mm
ISBN: 9783540792376
ISBN-10: 3540792376
List price: £76.50
You save: 15%
Mobile Service Innovation And Business Models
Presents a theoretically grounded yet practical approach to designing viable business models for electronic services, including mobile ones. This book elaborates on critical design issues that ultimately shape the business model and drive its viability.

