Mobile Service Innovation And Business Models

Editor: HarryBouwman

Springer-Verlag Berlin And Heidelberg Gmbh & Co. Kg (Germany), 2008
Hardback, 340 pages
Size: 235x155 mm
ISBN: 9783540792376
ISBN-10: 3540792376

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Mobile Service Innovation And Business Models

Presents a theoretically grounded yet practical approach to designing viable business models for electronic services, including mobile ones. This book elaborates on critical design issues that ultimately shape the business model and drive its viability.

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Harry Bouwman
Business mathematics & systems
Business & management
Economics, finance, business and industry
Springer-Verlag Berlin And Heidelberg Gmbh & Co. Kg

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Harry Bouwman
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