Ornbo Jens, Sneppen Claus, Wurtz Peter F.:
Experience-Based Communication
Springer-Verlag Berlin And Heidelberg Gmbh & Co. Kg (Germany), 2008
Hardback, 290 pages
Size: 235x155 mm
ISBN: 9783540787112
ISBN-10: 3540787119
List price: £39.99
You save: 15%
Experience-Based Communication
Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages accessible and credible. This book teaches readers how to architect the way a company is experienced at every real-life touchpoint.

