Gassmann Oliver, Reepmeyer Gerrit, Zedtwitz Maximilian Von:
Leading Pharmaceutical Innovation
Trends And Drivers For Growth In The Pharmaceutical Industry
Springer-Verlag Berlin And Heidelberg Gmbh & Co. Kg (Germany), 2008
Hardback, 202 pages
Size: 235x155 mm
ISBN: 9783540776352
ISBN-10: 3540776354
List price: £38.50
You save: 10%
Leading Pharmaceutical Innovation
Pharmaceutical giants have doubled their investments in drug development in the past only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices.

