Gassmann Oliver, Reepmeyer Gerrit, Zedtwitz Maximilian Von:
Leading Pharmaceutical Innovation

Trends And Drivers For Growth In The Pharmaceutical Industry

2 Rev Ed

Springer-Verlag Berlin And Heidelberg Gmbh & Co. Kg (Germany), 2008
Hardback, 202 pages
Size: 235x155 mm
ISBN: 9783540776352
ISBN-10: 3540776354

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Leading Pharmaceutical Innovation

Pharmaceutical giants have doubled their investments in drug development in the past only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices.

Related links:

Oliver Gassmann
Gerrit Reepmeyer
Maximilian Von Zedtwitz
Pharmacy / dispensing
Nursing & ancillary services
Medicine
Springer-Verlag Berlin And Heidelberg Gmbh & Co. Kg

More information from Wikipedia:

Oliver Gassmann
Gerrit Reepmeyer
Maximilian Von Zedtwitz
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