Hougaard Soren, Bjerre Mogens:
Strategic Relationship Marketing

Springer-Verlag Berlin And Heidelberg Gmbh & Co. Kg (Germany), 2002
Hardback, 371 pages
Size: 230x192 mm
ISBN: 9783540431619
ISBN-10: 3540431616

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Strategic Relationship Marketing

There is growing evidence that economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. This book encompasses strategical as well as operational points of view and gives an overview of strategic relationship marketing.

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Soren Hougaard
Mogens Bjerre
Customer services
Sales & marketing
Business & management
Economics, finance, business and industry
Springer-Verlag Berlin And Heidelberg Gmbh & Co. Kg

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Soren Hougaard
Mogens Bjerre
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