Hougaard Soren, Bjerre Mogens:
Strategic Relationship Marketing
Springer-Verlag Berlin And Heidelberg Gmbh & Co. Kg (Germany), 2002
Hardback, 371 pages
Size: 230x192 mm
ISBN: 9783540431619
ISBN-10: 3540431616
List price: £44.50
You save: 15%
Strategic Relationship Marketing
There is growing evidence that economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. This book encompasses strategical as well as operational points of view and gives an overview of strategic relationship marketing.

