Hougaard Soren, Bjerre Mogens:
Strategic Relationship Marketing

Springer-Verlag Berlin And Heidelberg Gmbh & Co. Kg (Germany), 2003
Paperback, 371 pages
Size: 248x176 mm
ISBN: 9783540018704
ISBN-10: 3540018700

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Strategic Relationship Marketing

Encompasses strategical as well as operational points of view and gives an overview of strategic relationship marketing and the theoretical rationals and paradigms. This book introduces the concept of relationship networks and discusses how to deal with the influence of relationship.

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Soren Hougaard
Mogens Bjerre
Business strategy
Business & management
Economics, finance, business and industry
Springer-Verlag Berlin And Heidelberg Gmbh & Co. Kg

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Soren Hougaard
Mogens Bjerre
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