Bowdery Robert:
Basics Advertising: Copywriting

Ava Publishing Sa (Switzerland), 2008
Paperback, 176 pages
Size: 230x160 mm
ISBN: 9782940373680
ISBN-10: 294037368X

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Basics Advertising: Copywriting

Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy.

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Robert Bowdery
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
Ava Publishing Sa

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Robert Bowdery
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