Bowdery Robert:
Basics Advertising: Copywriting
Ava Publishing Sa (Switzerland), 2008
Paperback, 176 pages
Size: 230x160 mm
ISBN: 9782940373680
ISBN-10: 294037368X
List price: £17.95
You save: 30%
Basics Advertising: Copywriting
Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy.

