Calver Giles:
What Is Packaging Design?
Rotovision (Switzerland), 2007
Paperback, 256 pages
Size: 220x170 mm
ISBN: 9782940361885
ISBN-10: 2940361886
List price: £17.99
You save: 30%
What Is Packaging Design?
Explores issues that determine a client's brief and influence a designer's approach, including marketing and branding concerns, the dynamics of the retail environment, environmental considerations, and legal requirements. This work examines the anatomy of structural design, from cartons, tubes, and tins, to blister packs and innovative formats.

