Stephenson Keith, Hampshire Mark:
Packaging

Design Successful Packaging For Specific Customer Groups

Rotovision (Switzerland), 2007
Spiral bound, 208 pages
Size: 235x235 mm
ISBN: 9782940361717
ISBN-10: 2940361711

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Packaging

Through a selection of diverse examples, this book examines how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession and shopping habits. It also includes case studies and interviews with designers and brand owners which explain how and why specific choices have been made.

Related links:

Keith Stephenson
Mark Hampshire
Product design
Industrial / commercial art & design
The arts
Rotovision

More information from Wikipedia:

Keith Stephenson
Mark Hampshire
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