Stephenson Keith, Hampshire Mark:
Packaging
Design Successful Packaging For Specific Customer Groups
Rotovision (Switzerland), 2007
Spiral bound, 208 pages
Size: 235x235 mm
ISBN: 9782940361717
ISBN-10: 2940361711
List price: £30.00
You save: 30%
Packaging
Through a selection of diverse examples, this book examines how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession and shopping habits. It also includes case studies and interviews with designers and brand owners which explain how and why specific choices have been made.

