Healey Matthew:
What Is Branding?
Rotovision (Switzerland), 2008
Hardback, 256 pages
Size: 220x170 mm
ISBN: 9782940361458
ISBN-10: 2940361452
List price: £25.00
You save: 30%
What Is Branding?
Explores the process of branding, and shares insights that can be applied to practical challenges. Outlining the components of branding (positioning, storytelling, design, price, and relationships), what it can be applied to, and what it can achieve, this work explains what makes them work, why they matter, and what can be learnt from them.

