Raab David:
Marketing Performance Measurement Toolkit

Editor: RichardHagle

Racom Communications (United States), 2009
Hardback, 291 pages
Size: 235x165 mm
ISBN: 9781933199146
ISBN-10: 1933199148

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Marketing Performance Measurement Toolkit

Offers step-by-step instructions on how to successfully build a marketing performance measurement system that meets established needs. This book shows how to find the answers with lists of information to gather about the business situation, company goals, available resources, and external pressures.

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David Raab
Richard Hagle
Sales & marketing
Business & management
Economics, finance, business and industry
Racom Communications

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David Raab
Richard Hagle
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