Winsor John:
Flipped

Agate Publishing (United States), 2009
Paperback, 260 pages
Size: 180x130 mm
ISBN: 9781932841480
ISBN-10: 1932841482

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Flipped

Makes a case that instead of focusing on traditional branding efforts, companies must learn to use 'co-creation' tools to create new products, services, and marketing strategies in collaboration with their customers, from the bottom up.

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John Winsor
Sales & marketing
Business & management
Economics, finance, business and industry
Agate Publishing

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John Winsor
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