Winsor John:
Flipped
Agate Publishing (United States), 2009
Paperback, 260 pages
Size: 180x130 mm
ISBN: 9781932841480
ISBN-10: 1932841482
List price: £9.99
You save: 20%
Flipped
Makes a case that instead of focusing on traditional branding efforts, companies must learn to use 'co-creation' tools to create new products, services, and marketing strategies in collaboration with their customers, from the bottom up.

