Marcantonio Alfredo, O'Driscoll John, Abbott David:
Remember Those Great Volkswagen Ads?
Harriman House Publishing (United Kingdom), 2008
Hardback, 216 pages
Size: 276x218 mm
ISBN: 9781905641031
ISBN-10: 1905641036
List price: £39.95
You save: 30%
Remember Those Great Volkswagen Ads?
In 1959 Volkswagen appointed Doyle Dane Bernbach, the New York advertising agency, to handle their account in the United States. The advertisements they produced changed the face of advertising. This book looks briefly at the birth of the car, as well as the campaign.

