Marcantonio Alfredo, O'Driscoll John, Abbott David:
Remember Those Great Volkswagen Ads?

Harriman House Publishing (United Kingdom), 2008
Hardback, 216 pages
Size: 276x218 mm
ISBN: 9781905641031
ISBN-10: 1905641036

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Remember Those Great Volkswagen Ads?

In 1959 Volkswagen appointed Doyle Dane Bernbach, the New York advertising agency, to handle their account in the United States. The advertisements they produced changed the face of advertising. This book looks briefly at the birth of the car, as well as the campaign.

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Alfredo Marcantonio
John O'Driscoll
David Abbott
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
Harriman House Publishing

More information from Wikipedia:

Alfredo Marcantonio
John O'Driscoll
David Abbott
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