Marcantonio Alfredo:
Well-Written And Red
The Continuing Story Of The Economist Poster Campaign
Harriman House Publishing (United Kingdom), 2006
Hardback, 256 pages
Size: 219x306 mm
ISBN: 9781905641024
ISBN-10: 1905641028
List price: £39.99
You save: 30%
Well-Written And Red
"The Economist" ran its eye-catching 'White out of Red' posters, whose 'vibrancy and visibility' have established them as 'part of the urban landscape'. This 256-page volume is the story of this influential advertising campaign, written by one of Britain's most respected advertising copywriters, Alfredo Marcantonio.
