Marcantonio Alfredo:
Well-Written And Red

The Continuing Story Of The Economist Poster Campaign

2 Rev Ed

Harriman House Publishing (United Kingdom), 2006
Hardback, 256 pages
Size: 219x306 mm
ISBN: 9781905641024
ISBN-10: 1905641028

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Well-Written And Red

"The Economist" ran its eye-catching 'White out of Red' posters, whose 'vibrancy and visibility' have established them as 'part of the urban landscape'. This 256-page volume is the story of this influential advertising campaign, written by one of Britain's most respected advertising copywriters, Alfredo Marcantonio.

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Alfredo Marcantonio
Advertising
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Economics, finance, business and industry
Harriman House Publishing

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Alfredo Marcantonio
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