Maple Peter:
Marketing Strategy

For Effective Fundraising

Directory Of Social Change (United Kingdom), 2003
Paperback, 168 pages
Size: 234x152 mm
ISBN: 9781903991381
ISBN-10: 1903991382

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Marketing Strategy

Aimed at practitioners and students in the area of charity management and public relations, this title explores various topics including the relationship between charities and marketing, marketing strategy, the charity as a brand, marketing communications, and reaching the right audience.

Related links:

Peter Maple
Charities & voluntary services
Social work
Sociology, social studies
Social sciences
Directory Of Social Change

More information from Wikipedia:

Peter Maple
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