Maple Peter:
Marketing Strategy
For Effective Fundraising
Directory Of Social Change (United Kingdom), 2003
Paperback, 168 pages
Size: 234x152 mm
ISBN: 9781903991381
ISBN-10: 1903991382
List price: £22.95
You save: 10%
Marketing Strategy
Aimed at practitioners and students in the area of charity management and public relations, this title explores various topics including the relationship between charities and marketing, marketing strategy, the charity as a brand, marketing communications, and reaching the right audience.

