Mullin Redmond:
Fundraising Strategy
Directory Of Social Change (United Kingdom), 2002
Paperback, 160 pages
Size: 234x152 mm
ISBN: 9781903991220
ISBN-10: 1903991226
List price: £22.95
You save: 10%
Fundraising Strategy
The key to successful fundraising is rigorous strategic planning and this title draws on examples such as the NSPCC Full Stop campaign to further clarify the principles and process of strategy and demonstrate its place in fundraising campaigns.

