Marketing

How To Connect With Customers To Generate Cashflow

Editor: NigelNicholson

Format Publishing Ltd (United Kingdom), 2007
Paperback, 96 pages
ISBN: 9781903091333
ISBN-10: 1903091330

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Marketing

Marketing can be defined as the main activity that brings money into the business. All too often, however, marketing is sidelined, and its performance not measured. 'Marketing' sets out guidelines for planning, executing and measuring campaigns, outlining how to build brands and create customer relationships for the long term.

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