Bruce Ian:
Charity Marketing

Meeting Need Through Customer Focus

3 Rev Ed

Icsa Publishing Ltd (United Kingdom), 2005
Paperback, 288 pages
Size: 216x138 mm
ISBN: 9781860722967
ISBN-10: 1860722962

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Charity Marketing

This title shows how a marketing approach, which puts customers at the core of the organisation's activities, is a vital strategic and operational tool in managing and applying resources in a not-for-profit organisation.

Related links:

Ian Bruce
Charities & voluntary services
Social work
Sociology, social studies
Social sciences
Icsa Publishing Ltd

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Ian Bruce
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