Ali Moi:
The Diy Guide To Marketing
For Charities And Voluntary Organisations
Icsa Publishing Ltd (United Kingdom), 2001
Paperback, 236 pages
Size: 234x156 mm
ISBN: 9781860721359
ISBN-10: 1860721354
List price: £18.95
You save: 10%
The Diy Guide To Marketing
This is a practical guide for those who have to make the most of a small marketing budget. Included are sections on image, identity and branding, advertising, public relations, direct mail, market research, and developing a marketing strategy.

