Lucas Gavin, Dorrian Michael:
Guerrilla Advertising

Unconventional Brand Communication

Laurence King Publishing (United Kingdom), 2006
Paperback, 192 pages
Size: 300x230 mm
ISBN: 9781856694704
ISBN-10: 1856694704

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Guerrilla Advertising

Shows international examples of the varied and inventive tactics that are being used by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products.

Related links:

Gavin Lucas
Michael Dorrian
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
Laurence King Publishing

More information from Wikipedia:

Gavin Lucas
Michael Dorrian
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