Lucas Gavin, Dorrian Michael:
Guerrilla Advertising
Unconventional Brand Communication
Laurence King Publishing (United Kingdom), 2006
Paperback, 192 pages
Size: 300x230 mm
ISBN: 9781856694704
ISBN-10: 1856694704
List price: £25.00
You save: 30%
Guerrilla Advertising
Shows international examples of the varied and inventive tactics that are being used by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products.

