Elkin Paul:
Mastering Business Planning And Strategy
Thorogood (United Kingdom), 2007
Paperback, 240 pages
Size: 211x162 mm
ISBN: 9781854183293
ISBN-10: 185418329X
List price: £16.99
You save: 30%
Mastering Business Planning And Strategy
Serves as a practical guide to developing successful business plans and strategies. This work looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision making, as well as implementing change.

