Black Caroline:
The Pr Practitioner's Desktop Guide

Thorogood (United Kingdom), 2002
Paperback, 262 pages
Size: 229x174 mm
ISBN: 9781854182609
ISBN-10: 1854182609

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The Pr Practitioner's Desktop Guide

This guide acts as a practical source of reference, guidance, techniques and best practice. The book includes: the role of the effective PR officer; costing PR; dealing with the media; crisis management; new product launches; press conferences; and copy wrting and preparing feature articles.

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Caroline Black
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Thorogood

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Caroline Black
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