Black Caroline:
The Pr Practitioner's Desktop Guide
Thorogood (United Kingdom), 2002
Paperback, 262 pages
Size: 229x174 mm
ISBN: 9781854182609
ISBN-10: 1854182609
List price: £16.99
You save: 35%
The Pr Practitioner's Desktop Guide
This guide acts as a practical source of reference, guidance, techniques and best practice. The book includes: the role of the effective PR officer; costing PR; dealing with the media; crisis management; new product launches; press conferences; and copy wrting and preparing feature articles.

