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Neil Brian:
Selling Advertising Space In 90 Minutes

Management Books 2000 Ltd (United Kingdom), 2008
Paperback, 160 pages
Size: 210x148 mm
ISBN: 9781852525811
ISBN-10: 1852525819

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Selling Advertising Space In 90 Minutes

Discusses planning and implementing advertisement sales, in a format which can be applied to any publishing context. This book starts with an explanation of how the industry works, and then guides readers through the skills and processes involved in each stage from lead-sourcing through to closure.

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Brian Neil
Advertising
Sales & marketing
Business & management
Economics, finance, business and industry
Management Books 2000 Ltd

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Brian Neil
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