Neil Brian:
Selling Advertising Space In 90 Minutes
Management Books 2000 Ltd (United Kingdom), 2008
Paperback, 160 pages
Size: 210x148 mm
ISBN: 9781852525811
ISBN-10: 1852525819
List price: £9.99
You save: 30%
Selling Advertising Space In 90 Minutes
Discusses planning and implementing advertisement sales, in a format which can be applied to any publishing context. This book starts with an explanation of how the industry works, and then guides readers through the skills and processes involved in each stage from lead-sourcing through to closure.
