Lawrence Kenneth D., Klimberg Ronald:
Advances In Business And Management Forecasting
Emerald Group Publishing Limited (United Kingdom), 2009
Hardback, 270 pages
Size: 229x152 mm
ISBN: 9781848555488
ISBN-10: 1848555482
List price: £59.95
You save: 5%
Advances In Business And Management Forecasting
Presents studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and forecasting for strategic business decisions.

