Cavusgil Tamer, Sinkovics Rudolf R., Ghauri Pervez N.:
New Challenges To International Marketing
Emerald Group Publishing Limited (United Kingdom), 2009
Hardback, 432 pages
Size: 229x152 mm
ISBN: 9781848554689
ISBN-10: 1848554680
List price: £79.95
You save: 5%
New Challenges To International Marketing
Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
