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Cavusgil Tamer, Sinkovics Rudolf R., Ghauri Pervez N.:
New Challenges To International Marketing

Emerald Group Publishing Limited (United Kingdom), 2009
Hardback, 432 pages
Size: 229x152 mm
ISBN: 9781848554689
ISBN-10: 1848554680

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New Challenges To International Marketing

Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.

Related links:

Tamer Cavusgil
Rudolf R. Sinkovics
Pervez N. Ghauri
International business
Business & management
Economics, finance, business and industry
Emerald Group Publishing Limited

More information from Wikipedia:

Tamer Cavusgil
Rudolf R. Sinkovics
Pervez N. Ghauri
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