Lumpkin G.T., Katz Jerome A.:
Entrepreneurial Strategic Content
Emerald Group Publishing Limited (United Kingdom), 2009
Hardback, 310 pages
Size: 229x152 mm
ISBN: 9781848554221
ISBN-10: 1848554222
List price: £64.95
You save: 5%
Jerome A. Katz
Cook School Of Business, Saint Louis University, USA
Entrepreneurial Strategic Content
Focuses on entrepreneurial strategic content. This title addresses the types of strategies that entrepreneurial companies use to effectively position themselves and gain competitive advantages. It identifies several strategic dilemmas and strategic choices that organizations face in their efforts to be more entrepreneurial.
