Anderson Chris:
Long Tail

How Endless Choice Is Creating Unlimited Demand

Arrow Books Ltd (United Kingdom), 2009
Paperback, 288 pages
Size: 198x129 mm
ISBN: 9781847940360
ISBN-10: 1847940366

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Long Tail

What happens when there is almost unlimited choice? When everything becomes available to everyone? This book shows that the future of business does not lie in hits - the high-volume end of a traditional demand curve - but in what used to be regarded as misses - the endlessly long tail of that same curve.

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Chris Anderson
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