Lindstrom Martin:
Buyology
How Everything We Believe About Why We Buy Is Wrong
Arrow Books Ltd (United Kingdom), 2009
Paperback, 256 pages
Size: 198x129 mm
ISBN: 9781847940131
ISBN-10: 1847940137
List price: £8.99
You save: 30%
Buyology
Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.

