Lindstrom Martin:
Buyology

How Everything We Believe About Why We Buy Is Wrong

Arrow Books Ltd (United Kingdom), 2009
Paperback, 256 pages
Size: 198x129 mm
ISBN: 9781847940131
ISBN-10: 1847940137

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Buyology

Reveals what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company. This book shows the extent to which we deceive ourselves when we think we are making considered decisions.

Related links:

Martin Lindstrom
Media studies
Communication studies
Reference, information and interdisciplinary subjects
Arrow Books Ltd

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Martin Lindstrom
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