Cornelissen Joep P.:
Corporate Communication
A Guide To Theory And Practice
Sage Publications Ltd (United Kingdom), 2008
Hardback, 296 pages
Size: 242x170 mm
ISBN: 9781847872456
ISBN-10: 184787245X
List price: £77.00
You save: 5%
Corporate Communication
Offers an analysis of corporate communications. This book includes chapters on stakeholder management and communication, corporate identity, image and reputation, internal communications and change, media and investor relations and issues in crisis management.
