Forsyth Patrick:
Marketing
A Guide To The Fundamentals
Profile Books Ltd (United Kingdom), 2009
Paperback, 256 pages
Size: 216x135 mm
ISBN: 9781846681936
ISBN-10: 1846681936
List price: £12.99
You save: 30%
Marketing
Clarifies what marketing is and how it works, and explains the techniques involved. This book is suitable for those who want to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, and the whole business of marketing.

