Stark John:
Global Product

Strategy, Product Lifecycle Management And The Billion Customer Question

Springer London Ltd (United Kingdom), 2007
Hardback, 229 pages
Size: 235x155 mm
ISBN: 9781846289149
ISBN-10: 1846289149

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Global Product

Based on interviews with top executives from companies of different sizes and in different industries, this book explains the benefits and challenges of Global Product Development. It offers examples from many companies and, draws conclusions about best practices, and shows how to manage the innovation, development and support of Global Products.

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John Stark
Business strategy
Business & management
Economics, finance, business and industry
Springer London Ltd

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John Stark
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