Duckett Brian, Monaghan Paul:
How To Turn Your Business Into The Next Global Brand
Creating And Managing A Franchised Network
How To Books Ltd (United Kingdom), 2007
Paperback, 276 pages
Size: 234x153 mm
ISBN: 9781845282080
ISBN-10: 1845282086
List price: £12.99
You save: 30%
How To Turn Your Business Into The Next Global Brand
No matter how big a franchised network is now, it started with one outlet and the owner's unique vision. Even McDonalds and Burger King each had one restaurant, and Holiday Inn and Hilton each had one hotel. If you have a business format, and your own vision, you could be the next big brand - provided you follow the rules of ethical franchising.

