Duckett Brian, Monaghan Paul:
How To Turn Your Business Into The Next Global Brand

Creating And Managing A Franchised Network

How To Books Ltd (United Kingdom), 2007
Paperback, 276 pages
Size: 234x153 mm
ISBN: 9781845282080
ISBN-10: 1845282086

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How To Turn Your Business Into The Next Global Brand

No matter how big a franchised network is now, it started with one outlet and the owner's unique vision. Even McDonalds and Burger King each had one restaurant, and Holiday Inn and Hilton each had one hotel. If you have a business format, and your own vision, you could be the next big brand - provided you follow the rules of ethical franchising.

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Brian Duckett
Paul Monaghan
Franchises
Ownership & organization of enterprises
Business & management
Economics, finance, business and industry
How To Books Ltd

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Brian Duckett
Paul Monaghan
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