Blythe Jim:
Consumer Behaviour

Cengage Learning (United Kingdom), 2007
Paperback
ISBN: 9781844803811
ISBN-10: 1844803813

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Consumer Behaviour

Consumer behaviour is the starting point for all marketing planning. This book provides insights to understand what makes people buy, and buy again. It also provides a comprehensive overview of research and then links theory to practical aspects of marketing.

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Jim Blythe
Market research
Sales & marketing
Business & management
Economics, finance, business and industry
Cengage Learning

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Jim Blythe
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