Blythe Jim:
Consumer Behaviour
Cengage Learning (United Kingdom), 2007
Paperback
ISBN: 9781844803811
ISBN-10: 1844803813
List price: £45.99
You save: 5%
Consumer Behaviour
Consumer behaviour is the starting point for all marketing planning. This book provides insights to understand what makes people buy, and buy again. It also provides a comprehensive overview of research and then links theory to practical aspects of marketing.

